Archive for July 6th, 2012
What makes a marketing campaign both unforgettable and effective? Marketing campaigns that stick with consumers are the kind that offer a link or bond of some kind between the company and their clientele. Great marketing campaigns appeal to the emotions of their audience, with humour ranking high on the hit list. A marketing campaign needs to be transparent, honest, effective and affecting, but how do you go about doing so? Heres 5 top tips that will help you build a great campaign:
Last week Google made significant changes to its local search service, now called Google Places Search. Google estimates that 40% of its US search traffic is now locally oriented (eWeek), and these new updates prove they are taking the local market very seriously. The changes will absolutely impact the way local businesses will get found in the future, so this is something you don’t want to miss.
In a nutshell, here are some of the important differences in the new Google Places Search:
- Hyrbid Listings. Up to now, all the local search results were clustered at the top of the first page (along with the map), typically in a pack of seven or three small listings. Each one displayed a click-able listing name, domain name, phone number, and a generic review summary. Now, however, content from each business’s web listing has been blended with data from the Places page, and the new larger, hybrid listings are featured across the whole search result page. Features which were previously unavailable on the first page are now right in the spotlight, such as photos from your Places listing and review data. The new hybrid model means the rules for ranking order have been totally redefined, because Google is now simultaneously weighing both the strength of your Places page, as well as the SEO of your website.
Golf carts were introduced in 1932 and since then it has gained widespread popularity all over the world. They are used in a variety of other fields other than just golfing. They can be considered as a multi utility vehicle. They are used by the staff and also the students to commute inside the college premises. They are also used in case of any medical emergencies. Silence is of utmost priority here and hence carts are the best to use. The per kilometer driving cost of a cart is very less when compared to a commercial car. So it is very economical to own a cart. Even though it does not possess much power and speed, it is well suited for our personal short distance journeys and residential use.
Special modifications are available in order to suit the vehicle to a particular terrain and land conditions. Taking the example of a golf course, the golf cart can be modified with special accessories to suit to the condition of the terrain. If the terrain is rough and full of steep slopes then the cart can be modified with off road tires and a special engine that can deliver more power and torque. Additional modifications like ball cleaners, cooling tray and windshields are also modifications that go very well with a cart.