Posts Tagged ‘Part’
Part 3 of a 3 Part Series Making Business News Newsworthy:
Part 1: Learning What is Newsworthy
Part 2: Writing a Capturing News Release
Part 3: How to Send a Press Release
In part 1, readers learned what is classified as newsworthy news. In part 2, readers viewed press release samples to understand writing styles that work for media outlets.
In this final part of the series, part 3, you will learn what to do with a press release once you have it written it as if it is important news and in media contact. Where should you send it and how?
How to Send a Press Release
Establish a list of local media outlets
Use free online press release distribution websites
Analyze if paid national distribution is cost effective
For small to medium businesses in a city that is a not a major metropolitan area such as New York City or Los Angeles, you should be able to create a media list fairly quickly.
To submit a press release to a newspaper, is fairly simple as most newspaper websites include a news submission area.
To save time, I recommend creating a distribution email list.
Originally published: 2010-09-08
Part 1 of a 3 Part Series Making Business News Newsworthy:
Part 1: Learning What is Newsworthy
Part 2: Writing a Capturing News Release
Part 3: How to Send a Press Release
This 3 part series will be published over 4 weeks, so make sure to subscribe so you receive a full picture view of how to successfully make your business newsworthy.
PART 1: Learning What is Newsworthy
I can promise you there is only rule to obtaining media coverage:
Make your business’s accomplishment newsworthy
Most of you believe you can accomplish that one task easily, but you are mistaken.
In fact, most business owners and managers are so close to the business, they tend to think every accomplishment is newsworthy. If that’s true, why aren’t news reporters pounding down your door?
As a marketing professional for 11 years and former television reporter and freelance journalist (1998-2004), I will provide you with some solid, easy to follow tips on how to turn your regular business updates into news flashes.
4 questions to gauge if your news is really news:
First Part of the Latest Malayalam Short Film “DUEL” created by the Students of Keltron Advanced Training Centre, Trivandrum (2010).(With Subtitles) Full movie has been divided into two parts for viewing in YouTube.
