Posts Tagged ‘Tablets’
June 8th, 2012 | Author: Already skirting the edge of irrelevance, Android tablets are at risk of being completely overwhelmed by Apple’s new iPad.
The most successful “pure” Android tablet line, Samsung’s extensive Galaxy Tab series, holds a pitiful worldwide tablet market share of about 6 percent — and this is across four different Galaxy form factors. Amazon and Barnes & Noble are doing comparatively better with their tablets, but these devices aren’t branded as Android products. Instead, Google’s operating system simply runs in the background, providing OS support for Amazon and B&N wrappers.
To date, tablet manufacturers that openly celebrate the Android name — think Samsung, Sony and Asus — have touted hardware superiority. In other words, if you want 4G data speeds, cutting-edge CPUs, and superior displays, you’ll have to join Team Android.
Or so the story has been told.
But now with the arrival of the new iPad, replete with fully modernized specs that neutralize the hardware advantages of the biggest, snazziest Android tablets, it’s all the more apparent that Google’s tablet strategy is more vulnerable than ever before.
One analyst even issued an apocalyptic proclamation: “Android has no hope as a ‘branded’ tablet OS in the U.S.,” Forrester’s Sarah Rotman Epps told Wired.
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